In its continuous endeavour for innovation, TRAI has established the TRAI Centre of Studies and Research - TCSR (ट्राई अध्ययन एवं शोध केंद्र - ट्राई अशोक). The centre will conceptualize, coordinate and enable technological studies in collaboration with Industry, Academia, and Policy-making institutions. The ever-evolving technology and ongoing convergence is blurring the boundaries between Telecom, IT, Media & Entertainment. One can witness emergence and rapid prominence of innovative service providers in the telecom and media sectors. Therefore, there is a need for sustained research to identify future trends, assess evolving policy/ regulatory challenges. TRAI Centre of Studies and Research will focus on these aspects to enable a Cross-Industry approach in connecting stakeholders and facilitating innovation.